Project Wild Thing

Crowning himself as Marketing Director for Nature, a father aims to entice his kids away from TV, toys and technology.

David Bond is fighting a parenting battle. TV and toys are winning. So he finds an ally: the outdoors. Appointing himself as Marketing Director for Nature, Bond enlists experts to help British children embrace the environment. This wonderfully funny, perceptive documentary was crowd-funded and it uses that same collaborative spirit to investigate why we disconnect from the natural world.