Domestic Help

A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.

A housewife taking in typing to top up her husband's modest wages? It absolutely won't do in the 1950s world of this advert - but a cup of Horlicks helps Mr Parks have a restful night's sleep, in order to rise through the ranks at his job and ensure that traditional gender roles are maintained at home.