Dusty No. 6 : Dusty Says Keep Britain Tidy

Dusty the kangaroo catches a shadowy figure in the act of dumping an old mattress in this campaigning cartoon

A shadowy figure attempts to dump an old mattress under the cover of darkness – but straightaway Dusty the kangaroo is in bouncy action to keep Britain tidy. The litterer sees the error of his ways in the glare of Dusty's torch.

This is one of a series of 17 public information films featuring the animated character Dusty the kangaroo. They were made in the late 1970s for the environmental charity Keep Britain Tidy, an independent campaigning group established in 1954, following a campaign by the Women's Institute. Short 'fillers' - informational films which padded out cinema programmes - such as these were credited with changing attitudes towards littering. They were even helped by celebrities of the day - from Marc Bolan to Morecambe and Wise - supporting the cause.