National Screen and Sound Archive of Wales preserves and celebrates the sound and moving image heritage of Wales, making it accessible to a wide range of users for enjoyment and learning. Its film collection reflects every aspect of the nation’s social, cultural and working life across the 20th century, giving a fascinating insight into Welsh filmmaking, both amateur and professional.
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Local Cinema Advertisements - Port Talbot
The message for cinema-goers in Port Talbot, Neath and Briton Ferry is that they should shop local!
From the collection of:
Overview
Animated, cartoon characters, aided by speech bubbles, endeavour to interest Port Talbot area's cinema-going patrons in buying goods or services from local businesses. Included is an advertisment for an optician, which prefigures the Specsavers scenarios, in an era when specialist shops and shopkeepers, and the accompanying nomenclature, were commonplace - milliners, fancy drapers, outfitters, grocers and ironmongers.
British Publicity Pictures had offices in London, Cardiff, Glasgow and Dublin and appear to have created what were probably generic cinema advertisements, the particulars only needing to be changed for each different location.
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