Midland Journey

Tourist promo film extolling the delights of Birmingham and the Midlands, with a sprinkling of arch one-liners.

Majestically (and optimistically?) proclaiming in the opening credits “Distributed throughout the world” this promotional travelogue shows the sights of Birmingham and the Midlands with a sprinkling of one-liners from newsreel legend EVH Emmett. His arch commentary often takes an oblique approach to its subject and it’s unknown whether this sometimes eccentric film boosted visitor numbers to the Midlands.

This film was made for The Travel Association of Great Britain and Northern Ireland with a view to encouraging visitors to come to the Midlands. It was part of a series called Travelling Around - other episodes featured Ulster, the Lowlands of Scotland and London.