Pex: No-Run Nylons

Pex 'No-Run' nylons, the new innovation for 'smart girls'.

"Smart girls don't run in no-run nylons". A short and simple television commercial promoting the ladder-free nylon stockings made by Leicester hosiery firm, Pex Ltd.

The Leicester firm Pex was founded in 1914. Their main factory in the city, known as West Bridge Mills, was severely damaged by a fire in 1979. Twenty years later, in 1999, the firm went into administration. The use of the name has continued following a 2004 management buy-out with the new firm setting up at Whetstone in Leicestershire.