The Rise of Parnassus Needy

From rhymes to riches – Parnassus Needy finds success thanks to his Barclays bank manager

Parnassus Needy is a poet and he knows it. What he needs is a little financial investment to set his DIY poetry business in motion. This sponsored short for Barclays Bank benefits from Richard Taylor’s progressive design work, but also his insightful script ideas. He was aware that “The Swinging Sixties” was a brand as much as anything else, and pop culture could turn as much profit as a medium sized business.