Wartime Cinema Christmas Greeting

A thoughtful Christmas message in hope of peace from early in WWII - the absence of loved ones hit hardest at holiday times.

A Christmas greeting was a familiar extra in the mid-20th century cinema programme. Whether produced by the cinema chain, advertising agent or local owner, a short message to a regular audience was a courtesy and a subtle brand placement opportunity. For this wartime greeting the message appears more heartfelt, and is completely unbranded. The rural images are perhaps a clichéd picture of "what we're fighting for", but it nonetheless offers a moving moment of reflection. Now on with the film!