Blood Donor: Dockers

Brief TV filler aiming to boost blood donations, particularly among working men.

This brief TV filler from the Blood Transfusion Service centres on a docker called Les Fitzgerald, who gives blood six times a year; inspired by his own transfusion following a serious car accident.

The advert seemingly aims to portray blood donation as an uncomplicated masculine pursuit; one which should appeal to working men's sense of solidarity and gallantry.