Cycling Proficiency Scheme: Father and Son

"Dad... I want a bike!” Fun animated campaign aimed at 50s parents and their over-eager offspring.

This simple line animation by top British team Halas and Batchelor extols the virtues of the National Cycling Proficiency scheme, launched by the Government in 1958 after being introduced locally in 1947. Parents are warned not to let their child become another casualty statistic, a message that rings ever more true on today's increasingly congested roads.