Hercules: Lion Cubs

A pair of cheeky lion cubs star in this animated advertisement for the 'Finest Bicycle Built Today'.

Two cheeky lion-cubs learn to their advantage that it can be beneficial to ride a Hercules bicycle in this chirpy animated ad. The Birmingham-based Hercules Cycle and Motor Company was once one of the biggest names in British bicycle manufacture. Named for its durability and robustness, it was closely associated with champion cyclist Eileen Sheridan, who broke several records on a Hercules bike.