Tony Buys a Bike

A lucky schoolboy gets a brand new bike for Christmas in this charming wartime promotional film.

A lucky schoolboy gets a brand new bike for Christmas in this charming, playful film from the Cyclists' Touring Club, promoting the joys of club cycling and good road sense - especially on a Claud Butler bike! In one delightful sequence, toy cars and model streets come to life; in another, simple animated diagrams demonstrate the importance of a correct riding position and a personalised fitting.

The shop shown in the film was almost certainly located at 71 Grand Parade, Harringay, one of the original bicycle retail shops established in London by dealer and frame-builder Claud Butler during the late 1920s and early 30s. Claud Butler remains one of the UK's leading cycle brands.